NEWSFinding a Great Business Idea. An Investor's Perspective
Finding a Great Business Idea. An Investor's Perspective
On November 26, Entrepreneur, Business Angel, Strategic ICT Advisor Jesús (Chus) Lozano delivered a motivational workshop How to Find a Great Business Idea at Russian-Armenian University.
In an informal setting, Mr. Lozano shared his vision of successful business development, unlocked the secrets of becoming a successful entrepreneur and debunked some of the common myths about product creation and marketing. He summed up his understanding of marketing in one simple sentence, “Send the right message to the right people through the right channel.”
“Send the right message to the right people
through the right channel.”
In particular, he highlighted that to have your startup take off, you need to have KNOWLEDGE + EXPERIENCE multiplied by ATTITUDE. In particular, he said that positive attitude aimed at problem-solving is the key. “Your product has to solve a particular problem, so take the time to think about who is going to use it, when and where,” he said.
Jesús (Chus) Lozano is an entrepreneur with an in-depth understanding of the business model and global operations, with 23 years of management experience focusing on ICT strategies start-ups and global development. He has nine established companies, 6M$ in received investments, 85M$ in company exists and managing offices in Spain, Germany, Russia, China, India, Mexico, and the US. He is an expert in IT Industry development, generating IT startups ecosystem, National industry empowering through Digital Transformation, International Industry Attraction through R&D Clustering.
As Russian-Armenian University continues to strengthen its technological potential and strives to foster entrepreneurship among students, Jesús (Chus) Lozano will be running a series of trainings and two info days on startup development for students, during which he will select students with the most promising ideas and guide them through the process. Additionally, the best teams will be provided with funding! For more info, please contact firstname.lastname@example.org.