RAU Students Win a Branding Contest
The students of Russian-Armenian University majoring in Advertising and PR Eleonora Sogoyan and Harut Sargsyan won a branding contest for an e-commerce project.
The initiators of the contest Head of RAU Department of Creative Industries Nune Vardanyan and Creative Director of Doping Creative Agency Hovhannes Margaryan highlighted that they wanted the students to acquire hands-on experience via working on a real case - an e-commerce project that had nothing but a name. The students had two months to build the brand, including logo, graphics and slogan.
“The students need to be ready to enter the competitive work environment. Some of the students get employed while studying, but the majority had no prior experience in the field. However, they were really excited to brainstorm ideas, I only guided them, as a Creative Director would,” said Hovhannes Margaryan.
Eleonora mentioned that given that the field of marketing and advertising is constantly changing, the contest added valuable practical experience to their already acquired theoretical knowledge.