On October 6 at 14:30 in №425, an open lecture will be held on the topic “Pitfalls on the Way to Finding a Unique Market Proposition”.

The speaker is Yaroslav Poltavsky, an entrepreneur specializing in software development for large businesses. He graduated from the Moscow Institute of Physics and Technology (MIPT) in 2006 and has been working in the field of software solutions for large enterprises since 2006. His primary expertise lies in automating enterprise business processes using SAP products. His additional area of expertise is enterprise process automation based on artificial intelligence solutions.

During the session, practical cases will be discussed to demonstrate the key challenges that may arise when searching for and developing a unique market proposition. Cases involving genomic analysis, “smart” shopping carts, promotion management in large-scale retail, and blockchain in business will be used to examine such issues as insufficient market understanding, incorrect assessment of business economics, an underdeveloped value proposition, underestimation of product complexity, and the use of immature technologies.

Special attention will be given to identifying weaknesses in an idea at an early stage, assessing its market potential, and turning an initial concept into a more developed market proposition.

Language of the lecture — Russian.

The event is organized by the Department of Management and Business of the Institute of Economics and Business of RAU.