On September 18 at 14:30 in room №419, Taron Badyan, a designer and visual branding specialist, will deliver an open lecture on the topic: “What Do Brands Promise the World?”

 

Taron Badyan works in the field of visual identity, helping companies and entrepreneurs develop visual solutions that not only look good but also address specific business challenges. He also works in art direction and is a mentor and lecturer at educational institutions.

Language of the lecture – Armenian.

During the session, we will discuss how brands formulate their promises, why a brand promise is an important part of communication with an audience, and what happens when a brand fails to keep its promises. We will also explore when it may be acceptable for a brand to break its promise and how this can affect the perception of a company and its audience.

The lecture is organized by the Department of Management and Business of the IEB of RAU.