On May 8 at 10:30, a discussion titled “Marketing Upgrade: Open Space” will take place in the Large Conference Hall on the 6th floor. It is an open professional platform for discussing current marketing trends, exchanging experience, and jointly exploring practical solutions. The event will include a live discussion, review of key trends, and an interactive session focused on shaping the profile of a modern marketer.

10:30 – 11:00 | Registration & Coffee Networking

Welcome of participants
Informal introductions
Light networking

11:00 – 11:10 | Opening

Brief welcome remarks
Explanation of the format: open group discussion
Rules: be concise, stay relevant, respect different opinions

11:10 – 11:20 | Marketing Blitz Trends

AI and automation
Content and new formats
Changes in audience behavior

11:20 – 12:00 | Open Space: General Discussion

A live group session with all participants, guided by the moderator’s questions

12:00 – 12:40 | Focus Discussion

“What should future marketers be taught?”
Format: “Build the ideal marketer” (interactive)
How it works:
What should definitely be removed from current education?
Which skills are essential for marketers to “survive” in 2026?
Where is the main gap: theory vs practice?
Outcome → a finalized “marketer profile”

12:40 – 13:00 | Wrap-up & Insights

Collection of key conclusions
Final thoughts from participants
What can be implemented starting tomorrow

The event is organized by the Department of Management and Business of the Institute of Economics and Business at RAU.