An open lecture titled “Digital Marketing, Psychology and AI in Today’s Age” was held at the Russian-Armenian University on November 12. The lecture was delivered by Robert Dobrillović, CEO of Robert Goodwill Team and a marketing expert with 13 years of professional experience. 

During the lecture, Robert Dobrillović explained how Facebook, Google and TikTok advertising tools can support business growth by integrating psychology and artificial intelligence. He shared several of his own proven methods for increasing brand visibility.

The marketing section of the lecture focused on practical strategies, while the psychology segment addressed audience understanding, communication, and the mindset needed for effective marketing. The AI section demonstrated how artificial intelligence can streamline the creation of materials required for successful marketing campaigns.

Robert Dobrillović also highlighted his experience helping numerous business owners reach six- and seven-figure results through marketing, coaching, and consulting.

The event was organized by the Department of Management and Business of the Institute of Economics and Business of RAU.