On February 25 at 09:00 in room Orbeli, Yepraksia Mkrtchyan, a management consultant with over 10 years of experience in project management, process optimization and strategy management (BSC, OKRs, KPIs), will deliver a lecture entitled: “Making Strategy Visible: From Vision to Measurable Execution”.

Yepraksia also collaborates with private and public sector both in Armenia and worldwide.

Language: Armenian

This session explores how organizations translate mission and strategic objectives into daily work, and why so many strategies fail in practice. The session includes the concept of strategic agility, overview of OKRs as a goal-setting and change-driving framework (origin, principles, application logic), KPIs as performance indicators ensuring operational control and excellence. 

Particular attention is given to the distinction between OKRs (directional and change-oriented) and KPIs (stability and performance-oriented), as well as their complementary role in strategic execution.

The session also highlights the importance of digitalization, transparency, and measurable performance systems in ensuring visibility and alignment across organizational levels.
A brief practical exercise will allow participants to formulate sample OKRs and KPIs aligned with strategic objectives.

The lecture is organized by the Department of Management and Business of the IEB of RAU.